In my search to find the WoW brand, i decided to take a trip around the world to see if where we live, what we do, who we are and the world around us influences our choice of WoW brand...join me on my trip...
My trip then took me across the Atlantic to to safe and calm shores of England. While there i met up with some friends, Tim and Sarah. What i found was important to them with their brands was about the image and values of the brand. It was important that it reflected who they were and was aligned to the values they believed in.
so what did this trip around the world tell me? Well it was clear that a brand and what makes it Wow to someone is influenced by the history of where they are from, their age and what they believe in.
It is always however, about making a connection, whether this is with someone else or with themselves.
The trip begins in Canada with my 16 and 13 year old neices. For them the Wow brand is all about their everyday life - school, friends, social connection, understanding the world around them , and letting the world know them...
My trip then took me across the Atlantic to to safe and calm shores of England. While there i met up with some friends, Tim and Sarah. What i found was important to them with their brands was about the image and values of the brand. It was important that it reflected who they were and was aligned to the values they believed in.
Finally my journey continued east to frosty Moscow, where i saw some old colleagues and friends Maria and Yulia. What I found there was that the WoW brands were a combination of image, values and connection to the the world....
so what did this trip around the world tell me? Well it was clear that a brand and what makes it Wow to someone is influenced by the history of where they are from, their age and what they believe in.
It is always however, about making a connection, whether this is with someone else or with themselves.
